As such, the customer service at Apple, Inc. aims at setting clear standards on both staff and customers to provide excellent service. Key to this objective is effective communication between the service providers and customers, especially in the Apple retail shops Jan 01, · Apple And Its Customer Product Service Marketing Essay. Info: words (15 pages) Essay Published: 1st Jan in Marketing Reference this The Importance Of Customer Profitability Analysis Of Apple. If CRM refers to the firm’s ability to internalize the benefits of a customer-orientation, then Customer Profitability Analysis (CPA) provides an insight into the activities that generate cost for a broad range of customers. At the forefront of Apple’s innovative technology and design portfolio lies the customer base, though we must learn to recognise not all customers
Apple customer service essay
It plays an important role in the profitability of a business. The quality of products and services is directly related to the satisfaction level of customers.
We will write a custom Essay on Apple Inc. When customers are satisfied with the products and services offered by a firm, customer loyalty is born. Profitability comes from such because customers are willing to pay for good quality products and services. This paper aims to better understand the relationship between customer service and customer satisfaction.
I have chosen Apple Inc. to be the subject of evaluation in this paper. In the highly competitive and innovative world of the IT industry, the value of customer service can be seen in the after sales support companies provide their clients.
Among its competitors, the products of Apple Inc. have been the most expensive with the resistance of the company to release low-end product lines. The company ensures customers that by owning their products; customers havethe best apple customer service essay in the market with top of the line quality and superior customer service and support.
The Mac experience is known to be something different and is more than just owning a PC. The iPhone for example was praised by John Gruber despite it being more expensive compared to its competitors from brands such as Nokia, Samsung, HTC, and Black Berry.
Apple products on the other hand have precision engineered products and run on Mac OS which was developed by the company themselves. Throughout the years, Apple has developed a legion of loyal customers with its somewhat radical innovations and campaigns.
Most believe that the company provides a breath of fresh air from the typical PC most brands in the market provide, apple customer service essay.
The continuous innovation of the company has led to its capture of the music industry with the creation of iTunes and the Apple Store. The birth of gadgets such as the iPod, iPhone and iPad has revolutionized the electronics and communications industry where everything is now functioning on wireless internet.
Apple Care is also easily reachable via phone or the internet around the world, apple customer service essay. The customer service attendants of the company can easily walk customers through from setting up their Macs to troubleshooting at the comforts of their home.
Buying a Mac or any product from Apple is more expensive than getting a regular PC by Dell, an MP3 player from Sony or a phone from Nokia but the company was able to pull through because of the superior quality of the products they provide and the top of the line after sales support customers receive. Once an individual purchases a certain product of the company, they are welcomed into a club of exclusivity. For a high price in availing products of Apple Inc.
customers can upgrade their entire experience rather than just upgrading their computers and gadgets. Below are the reasons cited by the apple customer service essay. Customers expect to receive all the following advantages and benefits Apple declares in promoting their products. Every claim stated in their website is considered tangible except for the quality of their after sales services.
In any Apple retail store, a Genius Bar is present to accommodate customers on their technical questions about their Mac. Beginners learn the basics of operating Mac computers at the same time discover how applications work.
Experts also provide tips and tricks to workshop attendees who make their Mac experiences enjoyable and worthwhile. Apple Inc. is one of the leading technological American multinational companies founded by three college drop outs in the summer of Apple customer service essay company was formerly known as Apple Computer Inc.
It designs and markets personal computers, consumer electronics and software with its popular product lines include the Macintosh personal computers, MP3 players called the iPod, apple customer service essay, iPhone mobile phone device and its recently launched tablet line, iPad.
In SeptemberPoornima Gupta and Rodrigo Campos cited that Apple Inc. has become the largest publicly traded company in the world by market capitalization Poornima and Campos.
was founded on April 1, by Steve Jobs, Steve, Wozniak and Ronald Wayne. It was incorporated on January 3, On January 9, US SEC after 30 years of being known as Apple Computer Inc.
Over the years Apple has developed an exceptional reputation in the consumer electronics and mobile technology industry due to its broad artistic design philosophy and unique advertising campaigns. The company has established a devoted and loyal customer based especially in the United States which patronizes the company and its brand macnn, apple customer service essay.
Among the numerous achievements of Apple Inc. is being named the most admired company from years — and was branded as the most valuable public limited company by Fortune magazine Fisher The main focus of Apple Inc.
Apple based its product strategy with the said competence they possess through its products such as iTunes, iPhone, and the Apple Apps store. Apple focuses on the emotions and feelings of its past, present and future customers in marketing the brand. Its brand personality apple customer service essay all about the lifestyle it may provide to its prospects. There is a sense of community among Apple users who remain loyal to the brand. The brand equity and customer franchise exemplified by the company is very strong.
The Apple brand is centralized on its promise of providing the best customer experience and satisfaction through its products and technology. has built a powerful brand with a cult of loyal followers admiring products produced by the company.
The company has thrived and managed its way in becoming one of the top companies today, apple customer service essay. Apple promotes its company through creative branding and backs it up with a powerful support for customers, apple customer service essay.
This support can be seen through apple customer service essay experience walking through retail shops where customers are greeted enthusiastically with respect, prompt and accessible answers are given to their inquiries and programs are also offered to customers where they can further maximize their Mac computing experiences. Apple should continuously provide advanced product apple customer service essay and should further improve their customer service supports by providing prompt responses to customer inquiries and problems.
Customers are always willing to pay for value. Fisher, Anne. Fortune Gruber, John. The iPhone 3G. Markoff, John. Operations Theory Poornima, Gupta and Campos, Rodrigo. briefly edged past Exxon Apple customer service essay Corp to become the apple customer service essay valuable U. S company on Tuesday, displacing an old economy stalwart and heralding an era where technology apple customer service essay sway. US SEC. Form 8-K SEC Filing. United States Security and Exchange Commission.
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Apple Customer Service Number - iPhone Customer Service Call
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